Emotional design : from universal design to human design


In order to create a functional website with a pleasant interface and an easy user experience, you must follow some specific technical criteria. But these criteria are not enough to make a powerful user experience. The search for emotions is at the heart of emotional design. It rests on several factors that will allow you to create a strong memory imprint that can turn a simple visit into a full experience. Digital analyst Brian Solis unveils the secrets of emotional design with this tailor-made course. The goal? Understanding and learning how to use this discipline to make your website stand out and create customer loyalty.

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