Copywriting : the power of words

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It’s easy to forget the power of words… And yet, they are strategic elements in the creation and development of your brand. They reflect your identity, your positioning, your values… in a word: your DNA! If you want to improve your writing skills and land the competitive edge on this aspect, follow Chris Haddad’s precious tips. The goal? Learning the fundamentals of copywriting to become the best possible at it.

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